Fintech brand (NDA). Global product campaign
Background
In 2024, the globally-established brand has launched its proprietary trading platform and a smart feed with analysis and trading insights. We aimed to announce this global release and position the brand as a trading ecosystem.
Idea
The core message was clear: rely on confidence, not on luck. While there is no solid lucky charm, there is an all-in-one trading solution that help you make more confident decisions.
Partnering with a creative agency, we developed an ad campaign that addressed the common habits and beliefs which we contrasted with the product solution.
Strategy
We implemented a 360-degree campaign, starting with a global video ad launch and extending to customisable client newsletters. The campaign was strategically phased and adapted regionally to optimise impact. Key active channels included PR, Influencer Marketing, Social Media, and more.
Execution
As a senior creative in this project I focused on delivering a consistent and compelling message and representation of the product across all materials and channels, contributing strategic creative guidance throughout the campaign. More details of my tasks below.
Video production:
Worked with the creative agency on concept and script development, including creation of 6, 15, and 30-second versions of the main awareness video, maintaining the core message across formats.
Supervised filming, editing, voiceovers, SFX, music, and color correction—down to details like the tone of the hero's wristwatch.
Developed scripts and storyboards for performance phase videos, provided UI guidelines, and collaborated on engaging video formats.
Strategic creative development: adapted the core campaign idea for various channels and ensured the message is tailored for relevance and impact across each platform.
Brand representation: collaborated with product team to accurately depict app features, simplifying complex trading interfaces into streamlined screencasts. Ensured all campaign materials conveyed a cohesive and compelling brand story.
Content and copywriting: crafted copy for PPC ads, banners, landing page, quiz, emails, branded merch, and in-app communications, ensuring a cohesive brand voice.
Results
The campaign surpassed its KPIs and delivered significant results. The primary challenge of changing the brand perception was successfully met—in latest survey the audience ranked 'ecosystem' among the top 3 characteristics associated with the brand. Other results in numbers:
