Fintech brand (NDA). Marketing campaign for Malaysian market

Background

The brand offers a strong competitive advantage in the market: the most profitable trading conditions, such as 0% commission. However, audience awareness is low—surveys indicate competitors are perceived as offering better conditions.



Idea

Unfavourable trading conditions can literally eat into your profits. I brought this concept to life by portraying profits as food being partially bitten off—visually illustrating how poor conditions 'bite' into earnings in a fun, engaging way.

Strategy

The campaign was strategically phased across multiple channels. It launched with paid ads on Google and Meta and concluded with a themed educational event and custom merchandise pack, ensuring comprehensive audience engagement.



Execution

As a senior creative and author of the concept, I was a driver of the project and focused on delivering compelling storytelling and consistent messaging across all touchpoints. My scope of work included:

• Developing idea, script, storyboard, and voiceover

• Managing on-set shooting and supervising post-production at all stages

• Coordinating cross-functional teams to produce supporting materials, such as performance banners, landing, merchandise, and motion videos.

Results

The campaign surpassed KPIs and delivered impressive results, achieving a record view-through rate of over 80%. This demonstrated that the creatives stood out amidst digital clutter and resonated with the target audience. Final campaign metrics:

Search lift: +25%
Brand lift: 13,8%
Consideration lift: 16,3%
Favourability lift: 15,6%
Conversions: 700+ unique activations at the target CPA (cost per acquisition).
CR uplift: 15 points.