FMCG (wine store). Activation with influencers and more

Winelab is a leading CIS alcohol supermarket chain with over 1,200 stores. In this project I combined strategic thinking and creative execution to elevate the brand's presence and engage its audience. My work included content strategy, naming, and creative campaign development.

• Led the content marketing strategy for the brand's social media, resulting in a successful relaunch that gained 2.5k new followers within one quarter.

• Developed distinctive naming for the customer loyalty program and its membership levels, enhancing brand recognition and setting it apart from competitors.

• Created a unique New Year influencer campaign concept, introducing a branded track for Reels to encourage users to reflect on past moments and toast the new year with the brand's sparkling wine. Some examples of reels integrations: @snova_nastia, @anastasia_volkova, @any_yoyo.

Results:

• Reached an audience of over 500k.

• Generated 100+ UGC posts featuring the branded sound, which garnered 100k views independently of influencer content.

• Received positive feedback from the audience on promotional posts.

• ERR of publications up to 21,67%.

These initiatives strengthened brand's digital presence and deepened connection with its audience, driving loyalty and measurable success.