Skyeng (EdTech). OLV for the new product launch

Background

Skyeng introduced a new product called Skyeng Talks—15-minute calls with teachers designed for practicing English and discussing any topic of interest. My role in the project involved creating scripts for campaign videos, ad copy, and banners to promote this innovative service.

Idea

The core idea behind the campaign was to showcase the versatility of Skyeng Talks by presenting various relatable scenarios and topics users could discuss with their teachers. Each video highlighted how the service seamlessly integrates into daily life, offering quick, engaging, and personalised English practice.

Strategy

We focused on relatable, real-life situations that demonstrated the product's value. The approach included:

• Writing engaging video scripts that reflected common topics users might explore, such as travel, hobbies, work, or tv series.

• Developing banner texts and ad copy that clearly communicated the product's benefits in a concise and compelling manner.

• Ensuring all materials aligned with Skyeng's brand voice and resonated with the target audience.

Execution

Results

Although the campaign wasn't launched due to a shift in the company's marketing priorities, the team delivered high-quality, strategically sound assets highlighting the product's unique strengths.