Maybelline New York: SM strategy and brand community

During my time with the brand, I took a strategic and creative approach to build its presence and foster audience loyalty. My work spanned social media strategy, content creation, and community engagement.

Results:

• Created and implemented social media strategy for two consecutive years, establishing clear brand positioning that increased the share of young people in the audience and gained over 50k new followers.

• Boosted engagement by 30% through consistent and strategic copywriting for brand social media over two years.

• Developed the concept for a closed Telegram channel 'Maybellinity', which fostered a strong community of loyal customers and generated over 1,000 UGC posts on Instagram feeds and Stories.