Lancôme. Social media and digital channels

During my 3 years at SETTERS agency, I had a chance to work with every department of L’Oréal's brand portfolio. From crafting big ideas to overseeing the finest details of campaigns, I contributed to shaping impactful brand narratives. My work included launching 360 campaigns, writing social media posts, product claims, and targeted advertising that resonated with diverse audiences.

Among all the brands, Lancôme held a special place for me. Its values felt deeply aligned with my own, making each project a meaningful experience.

Results:

• Increased engagement by 20% through two years of consistent and strategic copywriting for brand's social media.

• Delivered successful ad campaigns on platforms like Meta Ads by creating targeted product advertising that achieved KPIs for conversions and website visits.

• Outperformed competitors by crafting high-performing e-commerce copy for partners such as Sephora, TSUM, and Gold Apple.

• Boosted subscriber count by 16% through the creation of landing pages for special projects, new product launches, and influencer-led beauty marathons.

• Achieved rapid sellout of all SKUs within one week by naming limited-edition beauty boxes.